Privacy Policy

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website. This may include:

• Contact information — such as your name, phone number, email address, and mailing address.
• Information you submit — through our contact forms, booking forms, surveys, or when you request information or services from us.
• Communications — records of messages, calls, and texts exchanged with us, including SMS opt-in records.
• Automatically collected data — such as IP address, browser type, device information, pages viewed, and similar usage data collected through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our services;
• Respond to your inquiries and provide customer care and support;
• Send appointment reminders, account and service notifications, and other transactional messages;
• With your consent, send promotional and marketing messages about our products and services;
• Process requests and manage your account or relationship with us;
• Maintain the security of our website and services and comply with legal obligations.

3. SMS / Text Messaging Program & Mobile Information

When you provide your mobile phone number and opt in to our SMS program, you consent to receive text messages from Light Up Conversions. These may include appointment reminders, account and service notifications, customer care responses, and — if you have separately agreed — promotional and marketing messages.

4. How We Share Information

We do not sell your personal information. We may share information only in the following limited circumstances:

• Service providers and subcontractors — trusted vendors who perform services on our behalf (for example, messaging platforms, hosting, scheduling, and customer support tools), bound by confidentiality obligations and permitted to use the information only to provide those services.
• Legal and safety reasons — when required by law, regulation, legal process, or to protect the rights, property, or safety of Light Up Conversions, our customers, or others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

As stated above, mobile opt-in information and SMS consent are never shared with third parties or affiliates for marketing or promotional purposes.

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to operate the site, remember your preferences, analyze traffic, and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect some features of the site.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices & Rights

• SMS opt-out — reply STOP to any text message to stop receiving SMS from us.
• Email opt-out — use the unsubscribe link in our emails or contact us.
• Access and updates — you may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

9. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" above. Your continued use of our website or services after changes become effective constitutes acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: